Lyft Offroad lyfting the Off-road Community to New Heights

The Faces of Jeep interview with Christina Sullivan owner of Lyft Offroad.


FOJ-[Natasha]: “What made you choose Jeep?”

Christina: “Since I was a teenager I had a thing for jeeps. I loved the idea of running around in a topless jeep and driving to places most people couldn’t go. I thought it would be so awesome if I was the girl with the jeep in high school. As I got older, and drove or experienced other off-road vehicles from full sized trucks to Toyota pickups. I soon realized that we needed something capable of the type of off-roading we wanted to do. We found the perfect jeep when we found Pandora!”

FOJ-[Natasha]: “How did you get into off-roading?”

Christina: “As a teen my friends and I would go into the mountains for camping trips on the weekends. We loved roaming our surrounding mountains exploring, fishing, camping and spending time with friends away from the rest of the world. As an adult my passion for off-roading renewed when my husband and I would go on off-road dates. After we married and had our daughter it became a way for us to enjoy our time together in beautiful, amazing places that most people never discover. Soon it became a way of life as we met many new friends in the off-road community who quickly became family.”

FOJ-[Natasha]: “What are your favorite mods you have added to your Jeep? What products and manufactures did you use?”

Christina: “My 3 favorite mods…That’s tough to answer, my whole jeep wouldn’t be what it is without carefully planning out mods and a little trial and error. My favorite would have to be my new BestopNX Glide. This gives me the option of having a convertible top and it looks sexy! Next would be my EVOMFG gear, which includes corner armor, rock skins, axle trusses, gussets, sleeves, and 4 in plush ride coils. Last but certainly not least is my front and rear drive shafts by Adams Driveshaft, for absolute peace of mind that my driveline is top of the line.”

FOJ-[Natasha]: “What inspired you to start Lyft Offroad?”

Christina: “Lyft Offroad was more than just a local club. In my mind I envisioned an off-road team that contributed to the community and charitable organizations. After all the off-road community is an amazing group of people who take care of each other and help others. Lyft Offroad has always been a platform for me to offer aid,to those in need. Even if it’s just a trip to the mountains for those who are physically unable to hike, or bike.”

FOJ-[Natasha]: “How long did it take you to make your vision and passion for Lyft Offroad come true?”

Christina: “The whole idea started in 2014. I kept tossing around the idea and what I wanted it to look like. For a year I allowed doubt to get the best of me. I took the plunge after 2015 Labor Day Campout. It was then I met two of my best friends who are now family and I realized that the off-road community is amazing. At that point I started Lyft Offroad as a social club, and a way for people in the off-road community to connect. Over the last two years we have added a small installation shop along with web sales and outlet for off-road media.”

FOJ-[Natasha]: “What is your favorite part about being a woman entrepreneur in the off-road community?”

Christina: “The challenge. I’ve learned that although many men welcome women in the sport, there’s still a handful that haven’t fully embraced the idea that we can too! I surprise people at times when I can actually talk about jeep parts, or spot them on a challenging obstacle or drive that big obstacle myself. I love the encouragement that women get from their spouses, friends, and boyfriends. I love seeing women get behind the wheel and try it. I love the close sense of community among the women of off-road because we all ‘get it’ and we can relate to each other. As far as a women in the off-roading business, I have been blessed with great people like Charlene Bower of Ladies Offroad Network who work very hard to give women a place to off-road and the tools we need to have a great time on the trail or in off-road companies.”

FOJ-[Natasha]: “What are your future goals for yourself and Lyft Offroad?”

Christina: “As for myself I’ve set goals to continue to grow my abilities and the positive impact I have on my community, locally, nationally and even globally. I hope to set an example for the next generation on how to be good ‘land stewards’ and what they can do to make a positive impact on the lands we enjoy. My goals for Lyft Offroad….they always say not to give away your next move.” Stay tuned 🙂

FOJ-[Natasha]: “What would you say to other women wanting to get involved in the jeep life and the off-roading world?”

Christina: “What are you waiting for? In all seriousness, there has never been a better time for women to jump into the off-roading world. With amazing groups like Ladies Offroad Network and all the female role models out there who give so much of their time educating women and welcoming them into the community, you couldn’t ask for a better group of inspirational women to show you the ropes!”

FOJ-[Natasha]: “Thank-you Christina for taking the time to share your Jeep journey with us. We enjoy following your page and look forward to watching the exciting things to come from you and Lyft Offroad. Best Wishes.”

Photo from Christina Sullivan owner of Lyft Offroad, Questions asked by FOJ-Natasha Kokkinis & Answers from Christina Sullivan

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